The visual identity for Švadlenka Lenka was created around the author's world of hand-sewn mermen who move in wool waves. The basic motif of the logo is a ball of wool, which further appears in the visual as a pattern resembling polka dots and waves. The color scheme works with a combination of light and dark blue complemented by pink. The design also included labels for dolls, wrapping paper, a stamp and stickers, creating a comprehensive and playful visual system.