The visual style for the .café mobile cafe was created around a simple idea: good coffee and a dot. The concept is based on the motif of mugs on a table – they are of different sizes, but they meet at one place, just like people over coffee. A characteristic element of the logo is the dot at the beginning of the name, which further appears as a pattern and symbol across the entire visual system. The color scheme works with dark orange, gray and black. The design included applications for food trucks, aprons, social networks, stickers, mugs, cups and small signage.