The visual identity was created for the largest festival of the Technical University of Liberec, which takes place at the beginning of the winter semester and symbolically welcomes new students. The concept is based on the diversity of new visitors to the faculty – the variety of people, fields and energies. I created a series of simple illustrated characters and mascots, including a dog as an informal guide to the festival. The style of the illustrations is inspired by American animation of the 1920s, working with a strong line and surfaces. The color scheme is based on the university's visual identity – mainly purple and white, sometimes supplemented with gray. The goal was to create a friendly, fun and open visual language.